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Our Story

Hello! Thank you for visiting The Mamahood. 

The Mamahood® was an idea inspired by my own experience.

Following a career in the charity sector I took time out to have children. But when I returned to work, I - like many other women - found that ‘work’ simply didn’t work for me any more. Logistics, the cost of childcare and inflexible employers meant becoming a stay at home mum became my only option.

I knew that I wanted to work but I also knew that I would need to build my own business from scratch, at home, and on my own. As I started looking around me for inspiration, I realised there were hundreds of amazing mum run brands out there!

I uncovered so many gorgeous brands run by fellow mothers. Incredible side projects, and brilliant entrepreneurial women spotting and filling gaps in the market. Women starting from the kitchen table, spotting gaps in the market and building businesses around their families. I felt so inspired by their creative journeys.

But there was a problem - these brands were hard to find in one place. A space to celebrate female founders and their brilliant beautiful products. And that is when The Mamahood was born.

The Mamahood® is a space to to shine a light on creative motherhood and entrepreneurial spirit. A place to celebrate the colour and joy of small independent family-run brands. 

I started with a desire to support and help these brands flourish (and this is still at the heart of what we do). We provided advice, expertise and support to help them grow. We began with filling empty retail units with their beautiful wares, giving them a chance to get in front of mother shoppers - because they know better than anyone how hard the juggle really is.


Our Pop Ups through the years!

Following our first Pop Up Shop in 2017, we have gone from strength to strength with now a permanent store in East Dulwich, London...and more on the way! 

Join us in supporting these brilliant independent brands too - by visiting us in store or shopping with us online - where many of our products will be shipped out to you directly from these makers and brands. 

Thank you for stopping by. It means a lot.

Diana x

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