LIVE, WORK, CREATE: INTERVIEW WITH LISA MEHYDENE FROM EDIT58
As part of our series of interviews seeking to share inspiration and advice from some of the most entrepeneurial creative mothers and business owners, this week we talk to Lisa Mehydene, the mega talented mama behind edit58
Lisa is an absolute inspiration! Mother of gorgeous twins, she set up edit58 to be an online interiors destination stocking a carefully curated selection of homewares. By collaborating with artisans from around the world, Lisa is able to bring you one-of-a-kind treasures you won’t find anywhere else. From handpicking vintage Moroccan fabrics to create desirable cushions, to her range of papier-mâché animal heads - the result is a thoughtful edit of pieces you’ll want to cherish in your home for years to come. Alongside her selection of vintage rugs, edit58 also offers a personalised rug sourcing service to help you find ‘the one’.
WHY OR HOW DID YOU START YOUR BUSINESS?
If I'm honest, I was looking for an ‘out’ from my career in advertising and falling pregnant with twins was the perfect time to say goodbye to that part of my life. I had spent the previous 10+ years climbing the ladder and had reached board level. After having the twins, I just knew I couldn’t go back to that stressful world. I freelanced for a brief period and then we decided to move back to the UK from Singapore (where we were living at the time). I knew that with a move home I could start my own business.
Interiors has always been my passion and so I knew my business would be related to this, somehow. Increasingly, with my years living overseas, friends would ask where I had picked things up from that they spotted in our home. This, coupled with decorating our London house, made me realise there was a gap in the market for one-off/artisanal homewares. I launched online in Summer 2015 with a tight edit of pieces I love and have in my own home - and nearly 3 years later, whilst the offering has grown - the premise is still the same.
WHAT DOES SUCCESS MEAN TO YOU?
I feel successful because I love what I do. I don't get the Sunday night 'back to school' feeling of dread and I am constantly doing different things. I get to drop my children to school and pick them up every day. I get to travel as a part of my job. I'm constantly inspired by the brilliant artisans, businesswomen, journalists, creatives and PR's who I cross paths with as a part of my job. I've become friends with lots of these people, have collaborated with them - and the future feels full of exciting opportunities. I feel in control of where I take my brand and supported and championed by all the brilliant people around me. No jazzy title, six-figure salary, or big office for me. Success is about all the little things that add up to being excited for the day ahead.
HOW DO YOU CONTINUE TO MAINTAIN CREATIVITY AROUND MOTHERHOOD?
At the start of the year I was feeling low post a wisdom tooth op. Add to that the freezing weather, all my friends following 'dry Jan', children in a grump at being back to school/reality and just a general sluggishness in the air. I was not feeling it. So I bundled myself up and went on a 'Inspiration day'. In reality this just involved going to a flea market, buying loads of vintage fabric samples, wandering the streets of West London, popping into favourite antique shops and having mac' n' cheese in a posh restaurant for lunch. But I came home refreshed, energised and full of new ideas. It reminded me that beyond the daily grind - it's so important to stay inspired and excited and to take time out to do so. I've now made a pact with myself to do this one a month (at least).
WHAT QUOTE OR SAYING GIVES YOU INSPIRATION?
Actually, it's an artwork which I have by Lisa Congdon. It says 'Show up. Breathe. Do your best. Be kind. Learn. Repeat.' That says it all, really.
NAME THE BIGGEST LESSON YOU HAVE LEARNT RUNNING YOUR OWN BUSINESS?
Trust your instinct. Always.
I work by myself, so don't have a team of people to run thoughts/ideas and decisions past. My instinct is my trusty advisor. When I've ignored her, I've always regretted it.
Such wise words! Find Lisa on Instagram and her gorgeous wares can also be found at edit58 and also stocked at Liberty London, The Conran Shop and 'The Store' at Soho House Berlin and Soho Farmhouse. Look out for some exciting product launches too this year including a lighting collaboration and a range of quilts for adults and children. Well I for one CAN'T WAIT!