Cool unisex kidswear. Unique designs and official licensed product.

Junior Rags features simple yet striking designs and empowering phrases inspired by iconic songs and the children in our lives. All products are ethically sourced and all tees and sweatshirts are made from premium organic cotton and embroidered and printed in the UK using child-friendly inks.

Founder Nicole has worked in the fashion industry for over ten years as a buyer and brand consultant for numerous well-known brands, licensors and retailers. Since becoming a mum in 2016 and realising there was a lack of cool, unfussy children’s clothing she decided to create her own range of products that weren’t stereotypical or gender specific.

Since its launch, Junior Rags has collaborated with The Rolling Stones to create an exclusive collection celebrating their No Filter tour and Guns and Roses to produce a capsule range for the relaunch of their Appetite for Destruction album as well as many other exclusive projects.

20% DISCOUNT CODE: MAMAHOOD20 (free delivery)


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